When is a grin a grimace? When you send a smiley face on your Samsung device to your friend who uses an Apple. U researchers have documented what texters and emailers might have already discovered the hard way: Those charming little emojis are rife for misunderstanding and confusion. Researchers with GroupLens, a lab in the Department of Computer Science and Engineering, found that, on average, any given symbol can be interpreted 37 possible ways, depending on the brands of the sending and viewing devices and on the viewers’ demographic, culture, and other factors. “When choosing an emoji, be aware that someone else might interpret it differently,” says researcher Hannah Miller.
The emoji "grinning face with smilng eyes" on different device platforms