Urban Growler

Alumni-Founded Brewing Company

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Urban Growler will be featured at the Alumni Association's 2018 Annual Celebration on Friday, May 4th.

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The Urban Growler Story

As told by U of M alumnae Deb Loch and Jill Pavlak

Someday is now. The story of the First Woman-Owned Microbrewery in Minnesota.

Urban Growler Beer Lineup_600x163 Urban Growler® Brewing Company opened in July 2014 by Master Brewer Deb Loch and co-head honcho Jill Pavlak. These two combined their complementary skills and passions to create great beer, food and space for everyone.

We’ve all had those thoughts, “There’s got to be something better…” “Someday I want to…” Well, in 2008 Deb and Jill decided, “Someday is NOW” and the idea of Urban Growler® brewing was conceived.

Urban Growler_2nd Anniversary_300x200 Six years later, thousands of miles traveled visiting taprooms, jobs in the industry, brew school, a year raising funds via t-shirt sales, founding memberships, tours of an empty brick shell and beer tastings...finally, enough money was raised (12 banks denied them funding) and Urban Growler® Brewing Company became a reality.

Urban Growler Cowbell Cans_300x200 When Urban Growler® Brewing Company opened in July 2014, it was the first women-owned brewery in the state of Minnesota. It was an emotional day surrounded with family, friends, and 100’s of complete strangers that had been pulling for these two.

Visit the taproom or try Urban Growler® beer at a local bar or restaurant or buy cans at your neighborhood liquor store! Remember… We’re beer for you.™

How Has the University of Minnesota Impacted You

Urban Growler Deb&Jill_300x200 Deb graduated with a Masters in Biomedical Engineering. As a graduate student she embarked on a research study in Orthopedic research that provided the foundation for her professional career as an engineer and project manager in the Medical Device Industry. What’s funny is that education she received at the U of M and her career in the highly regulated medical device industry was perfect training for becoming a brewer. Who Knew.

Jill also stomped around the other side of campus, focusing on communications and psychology. She uses both of those skills daily as she is the face of social media, customer service and the queen of culture at Urban Growler.


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